In December every year, after touring exhibitions, events and all the world’s design capitals, the representatives of the Pantone Color Institute, announce the Pantone of the year. Pantone Inc. is the company that, back in the 1950s, came up with a system for the unique classification of colours to enable them to be defined in the CMYK system with the aid of just a code, to ensure that their reproduction in print would be perfect every time. This scientific classification has greatly facilitated the task of graphic designers and printers, who can avoid printing errors thanks to the use of the codes. Pantone codes consist of two numbers, the first indicating the family and the second the precise shade. The codes are still in use in colour cards.
“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.” These are the words of Leatrice Eiseman, Executive Director, Pantone Color Institute, who added, during the announcement of the Pantone for 2023: “Rooted in the primordial, Viva Magenta reconnects us to original matter. Invoking the forces of nature, Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
Can we use Viva Magenta in our homes? Certainly, because this colour brings vibrancy to interiors and is perfect for kitchens, as exemplified at the last Cersaie by the Ciliegia porcelain stoneware brick tile from the Progetto 1962 collection by Ceramica Faetano. Combined with Onice Azzurro ceramic slabs, or with the Premiere marble effect, magenta is a non-aggressive red which teams up well with many colours and looks.
The Ciliegia colour of the 7.5 x 40 brick may look pinkish on occasion, since the brick’s intensity of colour depends on the level of light in the room.